LaSalle Bank
Warm Clothing Drive
In an effort to give back to the community, LaSalle Bank partnered with the Salvation Army to collect warm clothing for the less fortunate across the Midwest. This successful campaign was based on a very simple insight:
Everyone has that one article of clothing they pass by every day in their closet, and an even better reason to give it up.
Project Overview
Over 75,000 articles of clothing collected in the first week.
POP UP ACTIVATION
Heated inflatable hats popped up all across the midwest during the coldest months of winter offering pedestrians some reprieve from the brutal temperatures. Once inside they were offered hot chocolate or hot coffee along with the reminder that ‘A SINGLE ARTICLE OF CLOTHING CAN MAKE A BIG DIFFERENCE’.
Street teams then gave them donation bags on their way out to take home with them. Donation bags included a fun, inspirational check list of potential items they could part with.
